Los Angeles, CA (Miracle Mile) – July 5, 2012 – On July 4th Transmedia LA launched the Miracle Mile Paradox (MMP), a new Alternate Reality Game (ARG) that takes place in the historical Miracle Mile area of Los Angeles. The MMP tells the story of Rexford Higgs, a fan of obsolete machines, who finds an old patent for a mysterious contraption. He builds the device, called a Time Switch, and is then pursued by an entity named Agent Intellect Corp (AIC). Now on the run, he needs the players’ help to retrieve a message from Jane Winthrop that has been lost in time. Her message holds the key to stop the increasingly powerful AIC.
The MMP is being produced by Transmedia LA (www.transmediala.net), a group of people in the Los Angeles area who are passionate about transmedia, innovative entertainment, and unexpected immersive experiences. The game was conceived late 2011 and was funded through Kickstarter (kck.st/mmpkick) in early 2012. The game is currently playing for free online and in the Miracle Mile section of Wilshire Blvd. until the first week of September 2012. To get started follow Rexford Higgs on his website: www.enchantingandobsoletus.com.
About the Game Designers:
April Arrglington (Story Producer)
April is a Transmedia enthusiast with a background in film and print entertainment. April is passionate about intellectual properties, fandom phenomena, and technology convergence. The Miracle Mile Paradox is her first ARG. For more about April, please visit her website atwww.thearrglingtonjump.com.
Susan Bell (Experience Producer)
Susan is an interactive storyteller & filmmaker. She’s directed multiple short films and has been a producer on the Emmy-winning animated show ‘Robot Chicken.’ Currently she is working on a film/transmedia project involving the LA Ghost Patrol, including the ARG ‘Carol’s Haunting.’ For more information about Susan, please visit her website at www.charonpictures.com.
Amanda Price (Line Producer)
Amanda is a video producer from Joliet, IL. Since moving to Los Angeles last September, she has developed a love for transmedia and ARGs. Her goal for this project is to help take transmedia from being a marketing tool to being its own sustainable form of entertainment.
For more information about The Miracle Mile Paradox, or to contact the design team, please visit: www.miraclemileparadox.com.