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Telling Tales: The Business of Transmedia from Ontario, Canada with TransmediaLA

February 17, 2013 Event No Comments

TransmediaLA is featuring a panel of entertainment companies on mission from Ontario, Canada. We have partnered with Interactive Ontario for this special event that will be followed by a networking reception. (PLEASE REGISTER WITH EVENTBRITE – SEE INFO BELOW)

Wed, February 20th, 2012
Busby East LA, 5364 Wilshire Boulevard, Los Angeles, CA 90036
Panel: 5:00 PM – 7:00 PM
Reception: 7:00 PM – 10:00 PM


Space will be limited so please note that it will be based on a first come first serve basis.


Info about the guests can be found below. … Continue Reading

Panel Recap: Where Transmedia and Webseries Meet

January 18, 2013 Event No Comments
The "Where Transmedia and Webseries Meet" Panel. Left to Right: Moderator Noah Nelson, From Halo, Stewart Hendler (Director) and Joshua Feldman (Producer). From The League of S.T.E.A.M. Kate Walsh (Production Designer), Andrew Fogel (Director), Trip Hope (Exec. Producer).

The “Where Transmedia and Webseries Meet” Panel. Left to Right: Moderator Noah Nelson, From Halo, Stewart Hendler (Director) and Joshua Feldman (Producer). From The League of S.T.E.A.M. Kate Walsh (Production Designer), Andrew Fogel (Director), Trip Hope (Exec. Producer).

Our panel on Webseries and Transmedia played to a full house in the old Conga Room at Busby’s East this week.

The event kicked off with the announcement of our co-production (along with our friends at StoryCode and TransmediaSF)of the upcoming Story Hackathon at Createasphere and some information about Zahn Li’s “Future of Transmedia Strategy” research project. Then it was time for the main event.

Moderated by myself, the panel brought together the creative teams of Halo 4: Forward Unto Dawn and The League of S.T.E.A.M. for a wide ranging discussion about the rapidly evolving worlds of webseries and transmedia. (Shock, I know.)

Director Stewart Hender and producer Joshua Feldman were on hand to represent Halo and actor-director Andrew Fogel actor-designer Kate Walsh and executive producer Trip Hope stood for The League of S.T.E.A.M..

The conversation began with the subject of the story worlds of both shows.

… Continue Reading

Take the Story Hackathon Challenge!

January 15, 2013 Event No Comments

TVS_300_250Join Transmedia LA as we Produce Los Angeles’ FIRST Storyhack!


What is it?

As technology continues to infiltrate our lives — the way we interact, how we see and experience the world, the means and methods of storytelling continue to evolve. As a result, storytellers who can effectively harness these new technologies to develop a cohesive narrative across multiple platforms are desirable in today’s entertainment marketplace.

If you’re a creative genius working in the transmedia or cross media space, we want to hear from you.  Creatasphere and StoryCode, in conjunction with Transmedia L.A. and TransmediaSF, are hosting the very first Los Angeles Story hackathon – and you could be a part of it!  So if you’re interested in practicing your craft in competition for a cash prize, and being given an opportunity to promote your work in front of the leading decision-makers in entertainment, read on!


The Rules of the Storyhack

You and your team will have 24 hours to explore the intersection of storytelling and technology by:

  • Designing a cohesive narrative spanning three or more technological platforms.
  • Executing at least one of those three platforms.
  • Centering your hack around a THEME, to be announced a week before the event.

Each completed hack must also:

  1. Integrate at least ONE sponsor technology (to be announced) in an EXECUTED hack (extra credit given for use of more than one)
  2. Include a [specified item], a prop which must appear in the platform that is executed.
  3. Integrate a wild card, to be announced at the start of the Hack on March 19th.


MOBILE: iphone/android/windows iOS
SOCIAL: Facebook, Twitter, Foursquare, Instagram etc
FILM/TV: Traditional linear video

LIVE: Any variety of live performance including ARG
WEB: Video, non-social Text/Image Web-based tools/apps, non-social Games
GAME: Console based or Live


Where is it?
The hackathon will take place during Creatasphere’s TransVergence Summit, scheduled for March 19th and 20th, 2013 at the W Hotel in Hollywood.  You do not need to register for the TransVergence Summit to participate, but all participating teams WILL have the opportunity to present their finished hack to the summit attendees.


Tuesday, March 19th, 2013

Brainstorm & Create
10:00 am to 11:00 am – Kickoff / Keynote
11:00 am – Start hacking
7:00 to 8:00 pm – Dinner Break
2:00 to 7:00 pm – Creative Mentorship available

Wednesday, March 20th, 2013

Polish & Present
11:00 am – Stop Hacking
1:15 to 2:30 pm – Presentations
5:15 pm – Winners Announced

Eligibility & Guidelines

Open to writers, designers, filmmakers, developers and more. Current university students, recent grads and working professionals can join. Participants are allowed to form teams of up to four (4) members. If you don’t have a team to register with that’s okay, if selected we’ll match you up with other participants.

Space is limited to ten teams of up to four (4) members who must meet eligibility requirements. To be considered for entry into the Story Hackathon Challenge, register below. We will notify those who have been selected to participate by email.


Click here to register for the event. THE EVENT IS FREE FOR STORYHACK PARTICIPANTS

Judging Criteria

Projects will be judged by attendees of the TransVergence Summit.


The Grand Prize winners will be awarded a cash grant.

General Conditions: Participants warrant that they are the sole authors and owners of their submission, and that it is wholly original. The work of participants must not infringe any copyright or any other rights of any third party of which Contestants are aware. Createasphere reserves the right to refuse any submission that it believes infringes on the intellectual property rights of others.

Contact us: or

IAWTV Awards

January 7, 2013 Event No Comments

iawtv-logoThis Tuesday, January 8th, the International Academy of Web Television is holding the second annual IAWTV awards, to celebrate the best that web content creators had to offer in 2012.

The awards ceremony starts at 6:00 p.m. Tuesday night at The Palazzo Hotel Resort & Casino in Las Vegas, Nevada, during the International CES Entertainment Matters Conference.  We know that web series and transmedia storytelling go hand in hand, and this year, transmedia projects like DIRTY WORK, MyMusic, The Lizzie Bennet Diaries and Guidestones are up for awards.

So if you want to attend and cheer on your favorite series, tickets to the awards ceremony are available here for $35 (enter the code TRANSLA to let them know we sent you), or for $50 at the door. And if you can’t make it out to Vegas this week, be sure to watch the livestream of the event at the IAWTV website.

Transmedia Los Angeles proudly wishes our community the best of luck!

Monthly Meetup: Robert Green, Executive Producer of the HUFFPOST LIVE experience

October 30, 2012 Event No Comments

For our November monthly meetup, TransmediaLA welcomes, Robert Green, Executive Producer, who brought the Huffington Post’s streaming news community to life.

Robert will join us for a discussion about the launching of HUFFPOST LIVE , where he utilized his experience as a storyteller to create a news focused interactive experience that embraces the participation of an energized community.


Date: Monday, November 5th, 2012

Time: 7pm – 10pm



Busby’s East

5364 Wilshire Boulevard Los Angeles, CA 90036

(323) 525-2615


TransmediaLA continues to celebrate our new home at Busby’s East!

Food and alcohol are available for purchase at Busby’s!

So please join us on 11/5 and meet some new friends, network with new business connections, eat some food, have a drink and learn something new while you’re doing it!

Busby’s East is a central location between the Valley and the West Side and is located in the Miracle Mile on Wilshire Boulevard, just west of La Brea Ave.

Directions to Busby’s East: 

We will be meeting in the Ballroom, on the second floor, just to the right when you walk up the stairs.
There is metered street parking, parking in the back and side streets.



Here’s an interview Robert did with the Point Recently:

YouTube Preview Image


ABOUT HUFFPOSTLIVE: LLC is an online news site and group blog. Its services include an ongoing open competition for user-generated Web projects that involves an active, interactive community. The company also operates a news and commentary Web site focusing on politics.

Best out of Storyworld 2012

October 28, 2012 Event No Comments

Another year, another world wind conference. Below some notorious highlights courtesy of the Transmedia LA team:


Best Talk: Brian Clark’s Phenomenal Work:

Watch live streaming video from transmediala at

Slideshare that goes with the talk:

Michael Annetta’s Technology and Transmedia Workshop, a great resource:

 April Arrglington’s Case Study on The Miracle Mile Paradox:



For an overview coverage of the experience check Epilogger.

To keep track of the Phenomenal Work Manifesto check the Tumblr.

Join us at StoryWorld 2012!

September 23, 2012 Event No Comments

Transmedia L.A. is partnering with F+W Media to produce transmedia-related programming for the upcoming StoryWorld Conference + Expo 2012!



In fact, one StoryWorld programming piece is already about to come to a close…

TLA Transmedia Webcast Series (hosted by Scott Walker)

Over the past five weeks, Scott’s guests have included Lina Srivastava, Robert Pratten, Aaron Williams, Dr. Henry Jenkins, Andrea Phillips, and Aaron Vanek. Missed the past webcasts? No problem – you can view them here.

The final webcast is scheduled for October 3rd, when Scott will be joined by Jan Libby, Brian Seth Hurst, and Lance Weiler to discuss their experiences telling stories in the Hollywood, consumer brand, and independent spaces.


TLA is also producing three sessions at the StoryWorld Conference itself:

The Meetup of Meetups (hosted by Hal Hefner & Jay Bushman)
Following up on last year’s incredibly popular (but unofficial) transmedia “meetup of meetups” at StoryWorld 2011, TLA is hosting the (now official) Meetup of Meetups! Several of the leading meetups around the world will be represented, and it will be a great opportunity to catch up on what’s going on in the global transmedia community.

Transmedia & Technology (presented by Michael Annetta and Tara Brown)
Transmedia stories spread in a number of ways, often relying on a variety of technologies. This hands-on workshop will cover some familiar and not-so-familiar technologies and how you can implement them on your next transmedia project. Some techniques will help reach your audience, some will help organize your team and some will even make you look like an amazing tech wiz (though they’re easy to use!). Bring your laptop!

Miracle Mile Paradox ARG Case Study (presented by April Arrglington)
This session will examine the Miracle Mile Paradox (MMP), the first alternate reality game (ARG) produced by Transmedia L.A. MMP was crowd-funded and used several transmedia storytelling practices, including a pervasive live experience at the historic stretch of Wilshire Boulevard in Los Angeles known as “the Miracle Mile” and extending across a variety of online experiences. This session will examine the structure of the experience, discuss how the experience was produced, and share lessons learned about everything from using various technologies to marketing a project managing a transmedia experience.

Of course, there are lots of other reasons to attend StoryWorld. Content creators, producers, marketers, executives – no matter what aspect of storytelling interests you, StoryWorld 2012 is sure to please.

Hope to see you there!


Storyworld Webinar Schedule is up!

August 30, 2012 Event No Comments

As you all know by now Transmedia LA is currently a co-sponsor for the 2012 Storyworld Conference, and a such we are launching a series of webinars as preamble of the conference. Bellow we list the full schedule. Click here for the direct link at the Storyworld Conference site.

We hope you join us!


Transmedia Activism
Wednesday, August 15, 2012
1pm EST / 10am PST
Lina Srivastava
The use of transmedia techniques are not limited to entertainment or even marketing, though these two industries have gotten most of the attention to date. Non-­profits, social cause groups, and politically-focused organizations have also picked up the transmedia banner, and Lina Srivastava will share her thoughts on the benefits of what she calls, “transmedia activism” (a framework for creating social impact by using transmedia principles).

 Transmedia and Technology
  Wednesday, August 22, 2012
  12pm EST / 9am PST
  Aaron Williams and Robert Pratten
As technological advances and changing consumer behavior yield ever-­‐new ways of delivering stories and designing experiences, what tools are available for transmedia storytelling? What will transmedia experiences look like in 5 or 10 years? Aaron Williams and Robert Pratten will discuss why they built technologies with transmedia in mind and share their thoughts on the future of transmedia technologies.
Living in a Multi/Inter/Cross/Transmedia World
  Wednesday, September 5, 2012
  12pm EST / 9am PST
  Dr. Henry Jenkins
Dr. Henry Jenkins, whose 2006 “Convergence Culture” helped launch the term “transmedia” into the mainstream, will offer his thoughts on the journey of transmedia, its impact on the larger world of media, and the challenges and opportunities of living in an increasingly mediated world.
 ARGs, LARPS, and Transmedia –
What’s the Difference, Anyway?
Wednesday, September 19, 2012
1pm EST / 10am PST
Aaron Vanek and Andrea Phillips
Alternate reality game. Live-­‐action role-­‐playing. Transmedia. These labels for storytelling and immersive experiences continue to spark definitional debates. But do these separate practices actually have some commonalities? Are they complementary? Are they even, perhaps, potentially describing the same thing? With an understanding based on years of playing and designing these kinds of experiences, Aaron Vanek and Andrea Phillips will explore the intersection of ARGS, LARPs, and transmedia…
Same Story, Different Spaces
 Wednesday, October 3, 2012
 2pm EST / 11am PST
Brian Seth Hurst, Jan Libby & Lance Weiler
The challenges of designing multi-­‐platform experiences are often reflective of the spaces they’re designed for. While the fundamentals of storytelling do not often change, this panel of creatives will explore the design differences that emerge when a story is produced in the very different spaces of Hollywood, consumer brands, and independent production.

Miracle Mile Paradox Rally Against AIC this Saturday!

July 25, 2012 Event, MMParadox No Comments
We are rallying against Agent Intellect Corp this Saturday the 28th of July from 1 to 3pm at the corner of Wilshire Blvd. and Curson Ave. This is the corner of Hancock Park right by the Tar Pits.

All you need to do is bring a ‘Down with AIC’ inspired sign and your best “We are the 99%’ attitude. Please RSVP here if you think you can make it. We need as many bodies as possible to call attention to the transgressions of AIC (& perk interest in the ARG). It’s just for a couple of hours and it should be fun protesting a fictional corporation. So feel free to spread the word!

Questions about the game?

The Miracle Mile Paradox Alternate Reality Game is now playing for FREE online and live in the Miracle Mile area of Los Angeles until the first week of September.

To learn how to play click bellow:

How to play:
Official Press Release:
OOG Sites: (@mmparadox) (#mmparadox)
In Game Sites:
Fan Sites:

Get ready for Transmedia Hollywood

March 22, 2012 Event No Comments

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UCLA School of Theater, Film, and Television, and
USC Annenberg School of Communication &
USC School of Cinematic Arts
Transmedia, Hollywood 3:
Rethinking Creative Relations
Friday, April 6, 2012
Eileen Norris Cinema Theatre, USC
9:45 AM-8 PM

Event Co-Directors:

Denise Mann, Associate Professor/Head, Producers Program, UCLA (
Henry Jenkins, Provost’s Professor of Communication, Journalism and Cinematic Arts, Annenberg School of Communication, School of Cinematic Arts, USC (

Transmedia, Hollywood is a one-day public symposium exploring the role of transmedia franchises in today’s entertainment industries. Transmedia, Hollywood turns the spotlight on media creators, producers and executives and places them in critical dialogue with top researchers from across a wide spectrum of film, media and cultural studies to provide an interdisciplinary summit for the free interchange of insights about how transmedia works and what it means. Transmedia, Hollywood is co-hosted by Denise Mann and Henry Jenkins, from UCLA and USC, two of the most prominent film schools and media research centers in the nation.

Get your tickets before they sell out!