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Join us at StoryWorld 2012!

September 23, 2012 Event No Comments

Transmedia L.A. is partnering with F+W Media to produce transmedia-related programming for the upcoming StoryWorld Conference + Expo 2012!



In fact, one StoryWorld programming piece is already about to come to a close…

TLA Transmedia Webcast Series (hosted by Scott Walker)

Over the past five weeks, Scott’s guests have included Lina Srivastava, Robert Pratten, Aaron Williams, Dr. Henry Jenkins, Andrea Phillips, and Aaron Vanek. Missed the past webcasts? No problem – you can view them here.

The final webcast is scheduled for October 3rd, when Scott will be joined by Jan Libby, Brian Seth Hurst, and Lance Weiler to discuss their experiences telling stories in the Hollywood, consumer brand, and independent spaces.


TLA is also producing three sessions at the StoryWorld Conference itself:

The Meetup of Meetups (hosted by Hal Hefner & Jay Bushman)
Following up on last year’s incredibly popular (but unofficial) transmedia “meetup of meetups” at StoryWorld 2011, TLA is hosting the (now official) Meetup of Meetups! Several of the leading meetups around the world will be represented, and it will be a great opportunity to catch up on what’s going on in the global transmedia community.

Transmedia & Technology (presented by Michael Annetta and Tara Brown)
Transmedia stories spread in a number of ways, often relying on a variety of technologies. This hands-on workshop will cover some familiar and not-so-familiar technologies and how you can implement them on your next transmedia project. Some techniques will help reach your audience, some will help organize your team and some will even make you look like an amazing tech wiz (though they’re easy to use!). Bring your laptop!

Miracle Mile Paradox ARG Case Study (presented by April Arrglington)
This session will examine the Miracle Mile Paradox (MMP), the first alternate reality game (ARG) produced by Transmedia L.A. MMP was crowd-funded and used several transmedia storytelling practices, including a pervasive live experience at the historic stretch of Wilshire Boulevard in Los Angeles known as “the Miracle Mile” and extending across a variety of online experiences. This session will examine the structure of the experience, discuss how the experience was produced, and share lessons learned about everything from using various technologies to marketing a project managing a transmedia experience.

Of course, there are lots of other reasons to attend StoryWorld. Content creators, producers, marketers, executives – no matter what aspect of storytelling interests you, StoryWorld 2012 is sure to please.

Hope to see you there!