Get ready for Transmedia Hollywood
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UCLA School of Theater, Film, and Television, and
USC Annenberg School of Communication &
USC School of Cinematic Arts
Transmedia, Hollywood 3:
Rethinking Creative Relations
Friday, April 6, 2012
Eileen Norris Cinema Theatre, USC
9:45 AM-8 PM
www.tft.ucla.edu/transmedia-conference
Event Co-Directors:
Denise Mann, Associate Professor/Head, Producers Program, UCLA (dmann@tft.ucla.edu)
Henry Jenkins, Provost’s Professor of Communication, Journalism and Cinematic Arts, Annenberg School of Communication, School of Cinematic Arts, USC (hjenkins@usc.edu)
Transmedia, Hollywood is a one-day public symposium exploring the role of transmedia franchises in today’s entertainment industries. Transmedia, Hollywood turns the spotlight on media creators, producers and executives and places them in critical dialogue with top researchers from across a wide spectrum of film, media and cultural studies to provide an interdisciplinary summit for the free interchange of insights about how transmedia works and what it means. Transmedia, Hollywood is co-hosted by Denise Mann and Henry Jenkins, from UCLA and USC, two of the most prominent film schools and media research centers in the nation.

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